Kaws’ Blueprint

“KAWS went from a skater kid doing graffiti around New York City to illustrating the beloved animated series Doug to creating instantly recognizable pop art that gained visibility the world over. The artist, painter, designer and toymaker details how he linked with Nigo and Pharrell in Japan, collaborated with Jordan and Uniqlo for sold-out capsules, and created motifs that elevated fine art into the cultural zeitgeist.” – Complex

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Part I: Foundation

1. Follow Curiosity

2. Barter With Friends

3. Consider New Mediums

4. Invest In Yourself

5. Ditch The Middle Man

Part II: Second Story

1. Find The Right Partners

2. Be Through But Flexible

3. Go For It

Part III: Renovations

1. Continue To Explore

2. Let It Flow

3. Learn To Delegate

4. Maintain The Urgency

Scooter Braun’s Blueprint

Scooter Braun is a visionary for the self-made, social media age. After catching the eye of Jermaine Dupri as the hottest young party promoter in Atlanta, Braun signed and diligently broke Asher Roth and Justin Bieber. He went on to manage a bevy of global pop stars to expand his company into other facets of entertainment and to weather some very public storms, all while gathering a following as big as some of his acts.

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Part I: Foundation

1. Learn To Take The Blame

2. Chart Your On Path

3. Don’t Get Stagnant

4. Examine Yourself

5. Trust Others

Part II: Second Story

1. Identify Gaps In The Market

2. See It Through

3. Push Past Your Limits

4. Make It Happen

5. Flip Negativity

6. Respect Your Partners

Part III: Renovations

1. Don’t Center Your Agenda

2. Prioritize Truth

3. Accept Losses

4. Find Reasons To Keep Going

5. Build With Your Peers




Lyor Cohen’s Blueprint

“From Run DMC to Roc-a-Fella, from DMX to Young Thug, Lyor Cohen discovered and broke some of the most prolific musical acts of our time at the helm of the biggest labels. In a conversation that spans his decades of leadership in the industry, he shares how failing as a party promoter led him to working for Russell Simmons, how he invented the 360 deal, surviving the turmoil of the business, and the feeling in his gut that propels him to this day.” – Complex

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Part I: Foundation

1. Know Your Worth

2. Get It Done

3.  Acknowledge Defeat

4. Learn The Business

5. Be Flexible

6. Find Confidence

Part II: Second Story

1. Be Clear On Your Direction

2. Stand Out With Subtlety

3. Get Lucky

4. Work Smart

5. Reinvent Yourself

6. Lead The Way

Part III: Renovations

1. Give Back To Your Industry

2. Pass The Rock

3. Be Brutally Honest

4. Blame The Persona

5. Learn From Failures



Jon Buscemi’s Blueprint

“Jon Buscemi details how he went from Wall Street to founding an eponymous lifestyle brand that marries hip-hop to high fashion.” -Complex

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Part I: Foundation

1. Appreciate Your Surroundings

2. Start Hustling Early

3. Make Sacrifices

4. Play To Your Strengths

5.  Connect With Collaborators

Part II: Second Story

1. Always Fight Back

2. Know When To Pivot

3. Create For Yourself

4. Adapt To The Situation

5. Draw A Line In The Sand

6. Trust Your Vision

Part III: Renovations

1. Celebrate Your Roots

2. Utilize Your Network

3. Prove Value

4. Diversify The Brand

5. Never Stop Striving


Pusha T’s Blueprint

“Pusha T got into rap as a kid looking up to his big brother. After their group, Clipse, disbanded, Pusha went solo, connected with Kanye West, became president of G.O.O.D. Music, and has remained relevant in rap for nearly two decades.” – Complex

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Part I: Foundation

1. Develop A Work Ethic

2. Take The Leap

3. Never Accept Defeat

4. Serve The Base

Part II: Second Story

1. Embrace New Mediums

2. Narrow Your Focus

3. Believe In Your Destiny

4. Find Creative Alliances

Part III: Renovations

1. Be Objectively Honest

2. Embrace Young Energy

3. Stay Consistent

4. Be Aware Of The Landscape

5. Speak The Truth


Pat Corcoran’s Blueprint

“Pat “The Manager” Corcoran and Chancelor “The Rapper” Bennett, two self-taught kids from Chicago, set the bar for what independent artists can achieve. Pat the Manager details how the two met, the backlash around the release of Coloring Book, and the one thing that threatened their independence.” -Complex

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Part I: Foundation

1. Reputation Is Everything

2. Learn From Failure

3. Become Indispensable

4. Learn All You Can

5. Take The Lead

Part Two: Second Story

1. Support The Artist

2. Explore Your Options

3. Figure It Out

4. Educate Yourself

5. Know Your Role

Part III: Renovations

1. Be Persistent

2. Know When To Be Firm

3. Make The Best Of It

4. Strive To Be Better

5. Lose The Ego



Angie Nwandu’s Blueprint

“Over 10 million “roommates” visit The Shade Room each day to get the latest in celeb news, thanks to 26-year-old Angie Nwandu, who went from foster care and unemployment to formatting the tabloids for the social media generation.” – Complex

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Part I: Foundation

1. Make The Jump

2. Stay True To Yourself

3. Be Resourceful

4. Trust Yourself

Part Two: Second Story

1. Turn Weakness Into Strength

2. Find Your Advantage

3.  Cultivate A Community

4. Have A Relentless Commitment

5. Monetize Your Skills

6. Focus Your Efforts

7. Listen To Your Audience

Part III: Renovations

1. Fail Forward

2. Go Against The Grain

3. Never Stop Creating

4. Be Original

5. Tell The Truth


5 Most Common Deadlift Mistakes


Deadlifts are one of the greatest compound exercise that you can preform in the gym. And while this exercise is highly recommended, there are several ways to do it improperly. Below are 5 common mistake you might be making while preforming deadlifts.

5 Most Common Deadlift Mistakes

1. Improper Arm, Shoulder and Hip Movement

2. Wrong Exercise (Doing Romanian Deadlifts)

3. Hips Too Low

4. Rounding Your Back

5. Relying on Lifting Gear



John McPheters’ Blueprint

“John McPheters helped bring the consignment model to footwear at Flight Club then struck out on his own with Stadium Goods, taking the company from conception to nine figures in just two years with no ceiling in sight.” – Complex

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Part I: Foundation

1. Acting Like You Belong

2. Play To Home Advantage

3. Utilize Relationships

4. Pitch Yourself

5. Steer Your Own Destiny

Part II: Second Story

1. Operate In Your Strength

2. Find Your Complement

3. Have Realistic Expectations

4. Know When To Pivot

5. Build Name Recognition

6. Treat People Right

7. Use Capital To Scale

Part III: Renovations

1. Go After What You Want

2. Find Commonalities

3. Run Your Race

4. Find Balance


16 Squats Mistakes to Avoid: How (Not) To Squat

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1. Wearing The Wrong Shoes

2. Trying To Barbell Back Squat When You Can’t

3. Asymmetrical Lift-off

4. Ballerina Walk-off

5. Staggered Stance Unrack

6. Over-Arching Your Back

7. Being Complacent With Your Knees Caving In

8. Limp Feet

9. Quarter Squats

10. Assuming The Knee Should Never Go Past The Toes

11. Butt-Wink?

12. No Warm-up

13. Elbow Position

14. Improper Angle Breaking/Initiation

15. The Myth Of “Constant Tension”

16. Ego-Lifting