Lyor Cohen’s Blueprint

“From Run DMC to Roc-a-Fella, from DMX to Young Thug, Lyor Cohen discovered and broke some of the most prolific musical acts of our time at the helm of the biggest labels. In a conversation that spans his decades of leadership in the industry, he shares how failing as a party promoter led him to working for Russell Simmons, how he invented the 360 deal, surviving the turmoil of the business, and… Read More