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2011 Coolest College Start-up List

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Minimalist, and hip, wheels. SolĂ© Bicycles This isn’t your run-of-the-mill pair of wheels. While most of their fellow University of Southern California students were getting around on beach cruisers, mountain bikes, or skateboards, Jonathan Shriftman and Jake Medwell were craving a cooler transit solution. A fixed-gear bike is a bicycle without a freewheel, meaning the vehicle cannot coast, and can be slowed without brakes. Shriftman and Medwell began hawking “fixies” for $310… Read More