Scooter Braun’s Blueprint

Scooter Braun is a visionary for the self-made, social media age. After catching the eye of Jermaine Dupri as the hottest young party promoter in Atlanta, Braun signed and diligently broke Asher Roth and Justin Bieber. He went on to manage a bevy of global pop stars to expand his company into other facets of entertainment and to weather some very public storms, all while gathering a following as big as some of his acts.

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Part I: Foundation

1. Learn To Take The Blame

2. Chart Your On Path

3. Don’t Get Stagnant

4. Examine Yourself

5. Trust Others

Part II: Second Story

1. Identify Gaps In The Market

2. See It Through

3. Push Past Your Limits

4. Make It Happen

5. Flip Negativity

6. Respect Your Partners

Part III: Renovations

1. Don’t Center Your Agenda

2. Prioritize Truth

3. Accept Losses

4. Find Reasons To Keep Going

5. Build With Your Peers




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