Lyor Cohen’s Blueprint

“From Run DMC to Roc-a-Fella, from DMX to Young Thug, Lyor Cohen discovered and broke some of the most prolific musical acts of our time at the helm of the biggest labels. In a conversation that spans his decades of leadership in the industry, he shares how failing as a party promoter led him to working for Russell Simmons, how he invented the 360 deal, surviving the turmoil of the business, and the feeling in his gut that propels him to this day.” – Complex

Subscribe to Complex on YouTube: https://goo.gl/43ac5w

Part I: Foundation

1. Know Your Worth

2. Get It Done

3.  Acknowledge Defeat

4. Learn The Business

5. Be Flexible

6. Find Confidence

Part II: Second Story

1. Be Clear On Your Direction

2. Stand Out With Subtlety

3. Get Lucky

4. Work Smart

5. Reinvent Yourself

6. Lead The Way

Part III: Renovations

1. Give Back To Your Industry

2. Pass The Rock

3. Be Brutally Honest

4. Blame The Persona

5. Learn From Failures

 

 

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