How To Build A Fashion Brand With No Experience [Video]
Speaking at the PSFK Conference NYC, Outlier co-founder Abe Burmeister describes how a punk-rock ethic helped him go from wanting to create a one-of-a-kind piece meant for personal use when cycling, to a mini-fashion empire that utilizes the web. With no formal training in the manufacturing of clothing, Burmeister’s inspiration took precedent over experience, and the rest is history.
What started as a personal need quickly transformed into a thriving business
-all created and curated from someone who had aims to “consume” rather than “create.” The video is a candid and often times funny exploration as Burmeister walks the viewer through the hoops he had to jump through.
In this talk from PSFK CONFERENCE NYC, Abe Burmeister explains how a punk-rock ethos helped him create a business building a new niche in a market he had no experience in. Abe just wanted a pair of pants he could both ride his bike in and go to work in — and all his partner Tyler needed was a shirt that stayed fresh despite his pedal-powered commute.
The Outlier co-founder describes how the duo paired intensive research in New York’s garment district with the connectivity of the web to create Outlier — a performance fashion business that only sells over the web.